About the Author

Prasad Mali

MBA Candidate · IIM Raipur · Marketing & Strategy

I'm an MBA student at the Indian Institute of Management Raipur, specialising in Marketing with a minor in Strategy. I built Marketing War Room as a structured study resource — a place to synthesise frameworks from Kotler's Marketing Management, HBR, academic coursework, and real-world cases into something actually useful.

The site covers brand management, consumer behaviour, competitive strategy, marketing analytics, and everything in between. Every page is built around frameworks that matter, explained the way they should be — not just what they are, but when to use them and why they work.

Areas of Focus

Marketing Strategy Brand Management Consumer Behaviour Porter's Five Forces STP Framework VRIO Framework Dynamic Capabilities Marketing Analytics CLV & NPS Kotler MM

This Site

Marketing War Room

A structured knowledge hub covering marketing strategy, brand management, consumer behaviour, marketing mix, analytics, and business frameworks — built from IIM Raipur coursework, Kotler's Marketing Management (16th edition), and HBR.

→ marketing.prasadmali.com

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